What is Unbounce Smart Copy? Your AI-Powered Copywriting Assistant
Tired of staring at a blank page? Meet Unbounce Smart Copy, the brilliant AI writing assistant from the minds behind the legendary landing page platform, Unbounce. Originally known as Snazzy.ai, this powerful tool was acquired and integrated into the Unbounce ecosystem to help marketers, entrepreneurs, and creators break through writer’s block and generate high-converting copy in seconds. Think of it as your on-demand creative partner, ready to craft compelling text for all your marketing needs, from ad copy that clicks to landing page content that converts.
Core Capabilities: A Master of Text
Unbounce Smart Copy is laser-focused on one thing: text generation. While it doesn’t create images or videos, its mastery over the written word is where it truly shines. It leverages the power of advanced AI to understand your prompts and produce human-like, context-aware content tailored to your brand’s voice and objectives. Whether you need a catchy headline or a full-blown blog post, Smart Copy has you covered.
- Marketing Copy: Generate text for Google Ads, Facebook ads, LinkedIn ads, and more.
- Website & Landing Page Content: Instantly create headlines, feature descriptions, and persuasive body copy.
- E-commerce Copy: Craft compelling product descriptions that sell.
- Content Creation: Outline and write blog posts, video scripts, and social media updates.
- Email Marketing: Write subject lines and email body copy that gets opened and read.
Key Features: More Than Just a Generator
Smart Copy is packed with features designed to streamline your workflow and supercharge your creativity. It’s not just about generating text; it’s about refining it to perfection.
Over 45+ Professional Templates
Jumpstart your writing process with a vast library of templates. These pre-built frameworks are designed for specific use cases, ensuring you get relevant, high-quality content every time. Just choose a template, input a little information about your product or service, and watch the magic happen.
The “Writer” for Long-Form Content
Need to draft a blog post, article, or detailed email? The “Writer” feature is your dedicated long-form content editor. It allows you to generate, edit, and expand upon your ideas in a seamless, real-time interface, making long-form writing faster and more efficient than ever.
Seamless Chrome Extension
Take the power of Smart Copy with you wherever you write on the web. The handy Chrome Extension integrates directly into your browser, allowing you to generate copy in Google Docs, WordPress, your email client, and virtually any other text field online. No more switching between tabs!
Powerful Editing Tools: Remix, Expand & Summarize
Don’t love the first draft? No problem. With the Remix feature, you can instantly generate new variations of any piece of copy. Need more detail? The Expand tool will intelligently elaborate on a selected sentence or phrase. Have too much text? Summarize will condense it into the key points. These tools give you incredible control to perfect your message.
Unbounce Smart Copy Pricing
Unbounce has fully integrated Smart Copy into its core platform, making it a powerful feature of their landing page and conversion optimization plans. This means you get a top-tier AI copywriter alongside a world-class landing page builder. The feature is available across their main subscription tiers:
- Launch Plan: Perfect for those getting started, this plan includes access to Smart Copy along with other essential Unbounce features to build and launch high-converting campaigns.
- Optimize Plan: Aimed at growing businesses, this plan offers everything in Launch plus more advanced features like A/B testing and Smart Traffic, with continued access to AI copywriting.
- Accelerate Plan: Designed for scaling businesses, this top-tier plan provides the highest limits and most powerful features, including the full capabilities of Smart Copy to fuel rapid growth.
For the most current pricing and feature details, it’s always best to check the official Unbounce website.
Who is Unbounce Smart Copy For?
This tool is a game-changer for a wide range of professionals who rely on great copy to achieve their goals. It’s an ideal fit for:
- Digital Marketers: Who need to quickly create copy for ads, emails, and social media campaigns.
- Content Creators & Bloggers: Who want to overcome writer’s block and produce articles more efficiently.
- Small Business Owners & Entrepreneurs: Who wear many hats and need a fast, reliable way to write professional marketing materials.
- PPC & SEO Specialists: Who need to generate a high volume of ad variations and meta descriptions.
- E-commerce Managers: Who need to write persuasive product descriptions at scale.
- Copywriters: Who want to augment their creative process and speed up their workflow.
Unbounce Smart Copy Alternatives & Comparison
How does Smart Copy stack up against the competition? Here’s a quick look at some popular alternatives.
Unbounce Smart Copy vs. Jasper (formerly Jarvis)
Jasper is often considered a powerhouse in AI writing, with a massive set of templates and advanced features like “Boss Mode” for long-form content control. It can be more complex and comes at a higher price point. Smart Copy is more streamlined and is the perfect choice for users who are already in or considering the Unbounce ecosystem, offering incredible value by being bundled with a landing page builder.
Unbounce Smart Copy vs. Copy.ai
Copy.ai is another strong contender known for its user-friendly interface and a wide array of creative tools. The two are quite competitive in terms of core functionality. The primary differentiator is Smart Copy’s seamless integration with Unbounce’s conversion optimization platform, making it a holistic solution for marketers focused on driving conversions.
Unbounce Smart Copy vs. Rytr
Rytr is celebrated for its simplicity and affordability, making it a great entry point into AI copywriting. It offers a generous free plan and a straightforward interface. Smart Copy, while also user-friendly, is a more robust tool with deeper marketing-focused features and the significant advantage of being part of a larger, conversion-focused marketing suite.
