Hootsuite – OwlyWriter AI

A Glimpse into Hootsuite‘s OwlyWriter AI

Say goodbye to writer’s block and hello to effortless social media content! OwlyWriter AI is a brilliant AI-powered content creation assistant developed by the social media management giant, Hootsuite. It’s not just another tool; it’s a creative co-pilot built directly into the Hootsuite dashboard, designed to help you generate high-quality social posts, captions, and ideas in a fraction of the time. Think of it as your secret weapon for maintaining a vibrant and engaging social media presence without the creative burnout.

What Can OwlyWriter AI Create?

OwlyWriter AI is a master wordsmith, focusing its power on crafting compelling text-based content tailored for social media. While it doesn’t generate images or videos directly, it’s the perfect partner for creating the magnetic copy that accompanies your visuals. It excels at transforming your thoughts into polished, platform-ready text.

• Engaging Social Captions: Instantly generate captions for any image or video, in any tone you need.
• Endless Post Ideas: Just feed it a simple prompt or topic, and watch it brainstorm a list of creative content angles.
• Smart Content Repurposing: Magically rewrite your best-performing posts to share them again with a fresh twist.
• Relevant Hashtag Suggestions: Find the right hashtags to expand your reach and connect with your target audience.
• Instant Link Summaries: Drop a URL and get a concise, clickable caption that drives traffic.

Unpacking the Key Features

What makes OwlyWriter AI stand out is its seamless integration and user-friendly approach. It’s all about making content creation faster, smarter, and more enjoyable.

• One-Click Magic: The AI is built right into the Hootsuite composer. Generate ideas and draft copy without ever leaving your workflow, saving you precious time and eliminating tab-switching chaos.
• Versatile Tone of Voice: Easily match your brand’s personality. Choose from a variety of tones—like professional, witty, empathetic, or bold—to ensure your message always hits the right note.
• Repurpose with Purpose: Don’t let your greatest hits fade away. The AI helps you identify top-performing content and suggests new ways to frame it for different social networks.
• Your Personal Brainstorming Engine: From seasonal holiday campaigns to evergreen content pillars, OwlyWriter AI is your go-to source for inspiration when you’re feeling stuck.

Pricing & Plans

The great news is that OwlyWriter AI is not an expensive add-on. It’s included as a core feature within Hootsuite’s paid subscription plans, offering incredible value for users. You get the full power of Hootsuite’s scheduling and analytics, plus an unlimited AI content creator.

• Professional Plan: Starting at $99 per month, this plan is perfect for entrepreneurs and small teams. It includes unlimited use of OwlyWriter AI.
• Team Plan: Priced at $249 per month, this option is built for marketing teams that need to collaborate effectively. Unlimited OwlyWriter AI is also included.
• Business & Enterprise Plans: For larger organizations and agencies with advanced needs, Hootsuite offers custom pricing that bundles OwlyWriter AI with other premium features.

Who Is OwlyWriter AI For?

This tool is a game-changer for anyone who touches social media content. If you’re looking to boost efficiency, enhance creativity, and consistently publish high-quality posts, OwlyWriter AI is for you.

• Social Media Managers
• Digital Marketing Professionals
• Small Business Owners
• Freelance Content Creators & Copywriters
• Marketing Agencies
• Brand Strategists & Managers

OwlyWriter AI vs. The Competition

In a sea of AI writing tools, OwlyWriter AI’s biggest strength is its native integration. While other tools might be more versatile, none can match its seamless workflow for dedicated Hootsuite users.

• vs. Jasper & Copy.ai: These are powerful, standalone AI writers that can create everything from blog posts to ad copy. However, they require you to copy and paste content into your social media scheduler. OwlyWriter wins on speed and convenience for social media tasks.
• vs. Buffer’s AI Assistant: This is a very direct competitor, offering similar in-platform AI assistance. The best choice often boils down to your preference between the Hootsuite and Buffer ecosystems.
• vs. Sprout Social’s AI Tools: Like Buffer, Sprout Social offers its own integrated AI features. OwlyWriter AI thrives by being part of the robust, feature-rich Hootsuite platform that many marketers already know and love.