SAP Emarsys — AI Email

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

Visual Automation Center: Build sophisticated, multi-step customer journeys with an intuitive drag-and-drop editor. Create automated workflows for welcome series, abandoned carts, post-purchase follow-ups, and loyalty programs with ease.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

Visual Automation Center: Build sophisticated, multi-step customer journeys with an intuitive drag-and-drop editor. Create automated workflows for welcome series, abandoned carts, post-purchase follow-ups, and loyalty programs with ease.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

Visual Automation Center: Build sophisticated, multi-step customer journeys with an intuitive drag-and-drop editor. Create automated workflows for welcome series, abandoned carts, post-purchase follow-ups, and loyalty programs with ease.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

Predictive Analytics & Segmentation: This is where Emarsys truly shines. The AI analyzes historical data to predict customer lifetime value, identify users at risk of churning, and automatically group audiences based on their likely future behavior. This allows for proactive and highly relevant marketing actions.

AI-Powered Image & Product Recommendations: For e-commerce businesses, this is a game-changer. The AI engine dynamically populates emails with product recommendations and accompanying images that are uniquely tailored to each recipient’s browsing history, purchase patterns, and predictive interests.

Send Time Optimization (STO): Instead of blasting your entire list at once, the AI determines the optimal time to send an email to each individual contact, ensuring your message lands in their inbox when they are most likely to be active and engaged.

Standout Features That Drive Results

Visual Automation Center: Build sophisticated, multi-step customer journeys with an intuitive drag-and-drop editor. Create automated workflows for welcome series, abandoned carts, post-purchase follow-ups, and loyalty programs with ease.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

AI-Powered Text & Subject Line Generation: Say goodbye to writer’s block. The platform’s AI can generate compelling, brand-aligned subject lines and email copy designed to maximize open rates and engagement. It learns from past performance to suggest what will resonate most with different audience segments.

Predictive Analytics & Segmentation: This is where Emarsys truly shines. The AI analyzes historical data to predict customer lifetime value, identify users at risk of churning, and automatically group audiences based on their likely future behavior. This allows for proactive and highly relevant marketing actions.

AI-Powered Image & Product Recommendations: For e-commerce businesses, this is a game-changer. The AI engine dynamically populates emails with product recommendations and accompanying images that are uniquely tailored to each recipient’s browsing history, purchase patterns, and predictive interests.

Send Time Optimization (STO): Instead of blasting your entire list at once, the AI determines the optimal time to send an email to each individual contact, ensuring your message lands in their inbox when they are most likely to be active and engaged.

Standout Features That Drive Results

Visual Automation Center: Build sophisticated, multi-step customer journeys with an intuitive drag-and-drop editor. Create automated workflows for welcome series, abandoned carts, post-purchase follow-ups, and loyalty programs with ease.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

AI-Powered Text & Subject Line Generation: Say goodbye to writer’s block. The platform’s AI can generate compelling, brand-aligned subject lines and email copy designed to maximize open rates and engagement. It learns from past performance to suggest what will resonate most with different audience segments.

Predictive Analytics & Segmentation: This is where Emarsys truly shines. The AI analyzes historical data to predict customer lifetime value, identify users at risk of churning, and automatically group audiences based on their likely future behavior. This allows for proactive and highly relevant marketing actions.

AI-Powered Image & Product Recommendations: For e-commerce businesses, this is a game-changer. The AI engine dynamically populates emails with product recommendations and accompanying images that are uniquely tailored to each recipient’s browsing history, purchase patterns, and predictive interests.

Send Time Optimization (STO): Instead of blasting your entire list at once, the AI determines the optimal time to send an email to each individual contact, ensuring your message lands in their inbox when they are most likely to be active and engaged.

Standout Features That Drive Results

Visual Automation Center: Build sophisticated, multi-step customer journeys with an intuitive drag-and-drop editor. Create automated workflows for welcome series, abandoned carts, post-purchase follow-ups, and loyalty programs with ease.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

AI-Powered Text & Subject Line Generation: Say goodbye to writer’s block. The platform’s AI can generate compelling, brand-aligned subject lines and email copy designed to maximize open rates and engagement. It learns from past performance to suggest what will resonate most with different audience segments.

Predictive Analytics & Segmentation: This is where Emarsys truly shines. The AI analyzes historical data to predict customer lifetime value, identify users at risk of churning, and automatically group audiences based on their likely future behavior. This allows for proactive and highly relevant marketing actions.

AI-Powered Image & Product Recommendations: For e-commerce businesses, this is a game-changer. The AI engine dynamically populates emails with product recommendations and accompanying images that are uniquely tailored to each recipient’s browsing history, purchase patterns, and predictive interests.

Send Time Optimization (STO): Instead of blasting your entire list at once, the AI determines the optimal time to send an email to each individual contact, ensuring your message lands in their inbox when they are most likely to be active and engaged.

Standout Features That Drive Results

Visual Automation Center: Build sophisticated, multi-step customer journeys with an intuitive drag-and-drop editor. Create automated workflows for welcome series, abandoned carts, post-purchase follow-ups, and loyalty programs with ease.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.

Unlock True Personalization: A Deep Dive into SAP Emarsys AI Email

Welcome to the future of email marketing, where guesswork is replaced by data-driven precision. SAP Emarsys isn’t just another email tool; it’s a comprehensive customer engagement platform designed to help businesses forge meaningful, one-to-one connections with their audience at scale. Developed by SAP, a global leader in enterprise software, Emarsys leverages the power of artificial intelligence to transform your email campaigns from simple broadcasts into personalized, revenue-driving conversations. At its core, the platform analyzes customer data to understand behavior, predict future actions, and automate hyper-personalized communication across multiple channels, with email being a powerful centerpiece.

Core AI Capabilities: More Than Just Words

SAP Emarsys goes beyond basic automation, embedding AI into the very fabric of its marketing tools. Here’s a breakdown of what its AI can do:

AI-Powered Text & Subject Line Generation: Say goodbye to writer’s block. The platform’s AI can generate compelling, brand-aligned subject lines and email copy designed to maximize open rates and engagement. It learns from past performance to suggest what will resonate most with different audience segments.

Predictive Analytics & Segmentation: This is where Emarsys truly shines. The AI analyzes historical data to predict customer lifetime value, identify users at risk of churning, and automatically group audiences based on their likely future behavior. This allows for proactive and highly relevant marketing actions.

AI-Powered Image & Product Recommendations: For e-commerce businesses, this is a game-changer. The AI engine dynamically populates emails with product recommendations and accompanying images that are uniquely tailored to each recipient’s browsing history, purchase patterns, and predictive interests.

Send Time Optimization (STO): Instead of blasting your entire list at once, the AI determines the optimal time to send an email to each individual contact, ensuring your message lands in their inbox when they are most likely to be active and engaged.

Standout Features That Drive Results

Visual Automation Center: Build sophisticated, multi-step customer journeys with an intuitive drag-and-drop editor. Create automated workflows for welcome series, abandoned carts, post-purchase follow-ups, and loyalty programs with ease.

Omnichannel Integration: While email is a core function, Emarsys seamlessly integrates with other channels like SMS, mobile push notifications, web content, and direct mail, providing a truly unified customer experience.

Advanced A/B/n Testing: Test everything from subject lines and content blocks to entire automation workflows. The platform’s AI can help automate testing and intelligently allocate traffic to the winning version to maximize campaign ROI.

Loyalty & Retention Tools: Emarsys includes built-in modules specifically designed to manage and grow customer loyalty programs, turning one-time buyers into lifelong brand advocates.

Unified Customer Profile: Get a 360-degree view of every customer. The platform consolidates data from all touchpoints into a single, actionable profile, powering true personalization.

Pricing Model: A Tailored Investment

As an enterprise-grade solution, SAP Emarsys does not offer standardized public pricing plans. The investment is customized based on several factors, including the size of your contact database, the volume of messages sent, and the specific features and modules you require. The pricing structure is designed for established businesses looking for a significant return on investment through improved customer retention and lifetime value. To get a quote, you will need to contact their sales team for a personalized demo and a detailed proposal tailored to your business needs. This approach ensures you only pay for the capabilities that will directly impact your growth.

Who is SAP Emarsys For?

This platform is built for mid-to-large-sized businesses, particularly in the e-commerce, retail, and travel sectors, that are serious about data-driven marketing and customer lifecycle management. Key users include:

E-commerce Managers & Directors: Who need to drive online sales, reduce cart abandonment, and increase average order value.

CRM & Retention Marketers: Who are focused on building long-term customer relationships, managing loyalty programs, and reducing churn.

Digital Marketing Leaders (VPs/Directors): Who are responsible for overseeing the entire marketing technology stack and proving ROI across multiple channels.

Email Marketing Specialists (in larger teams): Who want to move beyond basic campaigns and implement sophisticated, automated, and personalized communication strategies.

Alternatives & Competitors

While SAP Emarsys is a powerhouse, the marketing automation space is competitive. Here are a few notable alternatives:

Klaviyo

Often seen as the gold standard for e-commerce, especially for businesses on Shopify. Klaviyo offers incredibly deep data integration with e-commerce platforms and powerful segmentation, though it may be less focused on the broader enterprise omnichannel features found in Emarsys.

Braze

Braze excels in mobile-first customer engagement. If your business heavily relies on a mobile app and push notifications as a primary communication channel, Braze is a formidable competitor known for its real-time messaging capabilities.

Salesforce Marketing Cloud

Another enterprise-level giant, Salesforce Marketing Cloud’s biggest advantage is its seamless integration with the massive Salesforce CRM ecosystem. It’s an ideal choice for companies already heavily invested in Salesforce for their sales and service operations.