Frase.io: Supercharge Your SEO Content with an AI Co-Pilot

In the fast-paced world of digital marketing, creating content that not only resonates with your audience but also ranks high on search engines is a constant battle. Say goodbye to guesswork and endless hours of manual research. Meet Frase.io, an AI-powered platform designed to be your end-to-end solution for creating high-quality, SEO-optimized content faster than ever before. Developed by Frase, Inc. and now part of the Copysmith family, Frase streamlines your entire content workflow, from initial idea to final polished article.

Capabilities: A Text-Centric Powerhouse

Frase is laser-focused on mastering the art and science of the written word for online success. Its capabilities are built around the complete content lifecycle.

Core Capabilities:

• Content Research: Instead of you manually opening dozens of tabs to see what competitors are doing, Frase’s AI analyzes the top-ranking search results for any keyword in seconds. It pulls out common themes, topics, headings, and questions people are asking.
• AI-Powered Writing: Frase is equipped with a powerful AI writer that acts as your creative assistant. It can generate blog post intros, complete paragraphs, create outlines, rewrite sentences, and answer questions, helping you overcome writer’s block and accelerate your drafting process.
• Content Optimization: This is where Frase truly shines. Its built-in text editor scores your content in real-time against your top competitors, providing actionable suggestions on keywords to include, topics to cover, and structural improvements to boost your SEO score.

It’s important to note that Frase is not a tool for multimedia generation. It does not create images, generate videos, or produce audio. Its entire feature set is dedicated to helping you research, write, and optimize text-based content that dominates the SERPs.

Key Features That Set Frase Apart

What makes Frase a go-to tool for thousands of marketers? It’s all in the details. The platform is packed with intelligent features that deliver real results.

Automated Content Briefs

Stop creating content briefs from scratch. With a single click, Frase generates a comprehensive, data-driven brief that includes a full SERP analysis, key topics and headers from top competitors, frequently asked questions from sources like Google and Quora, and links to relevant external resources. It’s the ultimate blueprint for your writers.

Live Content Optimization

As you write in the Frase editor, a live Topic Score updates on the side panel, grading your content’s topical depth against the competition. The editor highlights missing keywords and topics, making it incredibly easy to identify and fill content gaps to create the most comprehensive article on the web for your target query.

Integrated AI Writer & Templates

Frase’s AI writer is seamlessly integrated into the editor. Use pre-built templates for common tasks like “Blog Title Ideas,” “Paragraph from Bullet Points,” or “Pros and Cons.” Or, use the “Write for Me” command to have the AI expand on your ideas, ensuring a smooth and efficient writing experience.

Content Analytics and GSC Integration

Connect your Google Search Console account to unlock powerful analytics. Frase helps you identify pages with decaying traffic, find new keyword opportunities, and automatically flags content that needs an update, turning data into a clear-cut optimization strategy.

Pricing: Plans for Every Scale

Frase offers a tiered subscription model, making it accessible for individuals and teams of all sizes. While prices can change, the structure generally looks like this:

Solo Plan

Perfect for freelancers, solo bloggers, and individual marketers. Typically priced around $14.99/month, this plan offers a great entry point into the world of AI-driven SEO.

• Write and optimize a limited number of articles per month (e.g., 4 articles).
• 1 user seat.
• Full access to the core research and optimization tools.

Basic Plan

Ideal for small businesses and content teams. At around $44.99/month, this plan provides more flexibility and volume.

• A higher limit on articles per month (e.g., 30 articles).
• 1 user seat (with options to add more).
• Includes all features from the Solo plan.

Team Plan

Designed for growing agencies and larger marketing departments. This plan, often around $114.99/month, is built for collaboration and scale.

• Unlimited articles.
• 3 user seats included, with the ability to add more.
• All features, plus advanced functionalities like content analytics and custom templates.

Who is Frase.io For? A User-Focused Fit

Frase is a versatile tool that caters to a wide range of professionals whose success depends on high-performing content.

• SEO Specialists: Leverage deep SERP analysis and real-time optimization to execute flawless on-page SEO strategies.
• Content Marketers: Streamline the entire content workflow from research to publication, saving time and improving content quality.
• Marketing Agencies: Scale content production for multiple clients efficiently, ensuring every piece of content is backed by data.
• Freelance Writers & Bloggers: Create expert-level, well-researched articles that rank, helping you deliver more value to clients or grow your own audience.
• Small Business Owners: Compete with bigger players by creating authoritative content without needing a large in-house SEO team.

Alternatives & How Frase Compares

While Frase is a powerful contender, it’s helpful to know the landscape. Here’s how it stacks up against some popular alternatives.

Frase vs. Surfer SEO

Surfer SEO is Frase’s closest competitor, also focusing heavily on data-driven content optimization. Surfer is renowned for its in-depth correlation analysis and Grow Flow feature. Frase often stands out for its more tightly integrated AI writer and its ability to generate comprehensive content briefs more quickly.

Frase vs. Clearscope

Clearscope is often considered a premium, enterprise-level tool with a higher price point. It is highly regarded for its top-tier AI and natural language processing (NLP) for term recommendations. Frase offers a very similar feature set at a more accessible price, making it a fantastic choice for users who need robust functionality without the enterprise budget.

Frase vs. Jasper (formerly Jarvis)

This comparison focuses on the AI writing aspect. Jasper is a more general-purpose AI writing assistant capable of a vast array of creative and marketing copy. Frase, on the other hand, is a specialized SEO tool that includes an AI writer. If your primary goal is SEO optimization and research with writing assistance, Frase is the more focused solution. If you need a versatile AI writer for social media, ads, and emails in addition to blogs, Jasper might be a broader fit.