Jacquard — Brand Messaging AI

Meet Jacquard: Your AI-Powered Brand Messaging Guardian

In a world saturated with content, maintaining a consistent brand voice is more challenging—and more critical—than ever. Enter Jacquard, a revolutionary AI tool designed to be the single source of truth for your brand’s messaging. Developed by the brilliant minds behind Typeform, Jacquard isn’t just another content generator; it’s a sophisticated “Brand Brain” that learns your unique tone, style, and guidelines to ensure every piece of content you create is perfectly on-brand. It empowers your entire team to communicate with one unified, powerful voice, eliminating inconsistencies and amplifying your brand’s impact across all channels.

Capabilities

Mastering On-Brand Text Generation

Jacquard excels as a specialist in the written word. Its core capability lies in generating pristine, on-brand text for a vast array of marketing and communication needs. Unlike general-purpose AI writers, every word Jacquard produces is filtered through the lens of your unique brand identity. It doesn’t create images or videos; instead, it pours all its power into perfecting your textual communication. This includes:

• Marketing Copy: Generate compelling ad copy, product descriptions, and website headlines that resonate with your target audience.
• Social Media Content: Effortlessly create engaging posts for platforms like LinkedIn, Twitter, and Instagram, all in your brand’s signature style.
• Email Campaigns: Draft everything from promotional emails to customer newsletters with the perfect tone to drive engagement and conversions.
• Blog & Article Content: Quickly outline and draft long-form content that establishes thought leadership while staying true to your brand’s voice.
• Internal Communications: Ensure even internal memos and announcements reflect the company’s core values and tone.

Key Features

The Brand Brain

This is the heart of Jacquard. You feed it your brand guidelines, style guides, best-performing content, and key messaging documents. The AI internalizes this information to build a comprehensive understanding of your brand, ready to apply it to any new content request.

Instant Content Creation

Move from a simple prompt to polished, ready-to-publish copy in seconds. The platform is designed for speed and efficiency, allowing your team to scale content production without sacrificing quality or consistency.

Centralized Brand Guidelines

Say goodbye to scattered documents and outdated style guides. Jacquard acts as a living, breathing hub for your brand’s voice, accessible to everyone on your team. This ensures that every team member, from marketers to sales reps, is always on the same page.

Seamless Workflow Integration

Jacquard is built to fit into your existing creative process. With features like a browser extension, it allows you to bring your brand’s voice directly into the platforms you use every day, such as Google Docs, social media schedulers, and email clients.

Jacquard Pricing

Free Plan

Perfect for individuals or freelancers just starting out. It offers a taste of Jacquard’s power with basic features and limited usage to help you get a feel for on-brand content generation.

Basic Plan – $29/month

Designed for small teams and startups. This plan typically includes more generous generation limits, the ability to define one brand voice, and standard team collaboration features.

Pro Plan – $99/month

Ideal for growing businesses and marketing teams that require more power and flexibility. This tier often unlocks multiple brand voices (great for agencies), higher usage caps, and priority support.

Enterprise Plan – Custom Pricing

A tailored solution for large organizations with complex needs. The Enterprise plan provides advanced security, unlimited usage, a dedicated account manager, API access, and bespoke onboarding to ensure seamless integration into your corporate workflow.

Ideal Users

• Marketing Managers: Ensure every campaign, from email to social, perfectly reflects the brand voice and strategy.
• Content Creators & Copywriters: Overcome writer’s block and accelerate content production while staying creatively aligned with brand guidelines.
• Brand Strategists: Implement and enforce brand messaging consistency at scale across the entire organization.
• Startup Founders: Establish a strong, consistent brand voice from day one without needing a large marketing team.
• Social Media Managers: Quickly generate a high volume of on-brand posts to keep audiences engaged across multiple platforms.
• Marketing Agencies: Efficiently manage and maintain distinct brand voices for multiple clients from a single, centralized platform.

Jacquard Alternatives

How Does Jacquard Stand Out?

While the AI writing space includes excellent tools like Jasper, Writer.com, and Copy.ai, Jacquard carves out a unique niche with its laser focus on brand consistency. Here’s how it compares:

• Jacquard vs. Jasper: Jasper is a powerful and versatile AI writer with a vast template library for all kinds of content. However, Jacquard’s entire architecture is built around being the “single source of truth” for a brand, making it a more specialized tool for companies where brand integrity is the top priority.
• Jacquard vs. Writer.com: Writer.com is a strong competitor, particularly in the enterprise space, focusing heavily on brand compliance and terminology. Jacquard, born from the user-centric world of Typeform, often presents a more intuitive and streamlined user experience, making it highly accessible for teams of all sizes.
• Jacquard vs. Copy.ai: Copy.ai is fantastic for generating a wide variety of creative options quickly. Jacquard differentiates itself by being less about generating endless options and more about generating the *right* options that are already pre-vetted by its deep understanding of your brand’s specific voice.

In summary, if your primary goal is to protect, enforce, and scale a consistent brand message across your entire team, Jacquard is a purpose-built solution that stands out from the more general-purpose AI writing assistants.