Lately.ai

Lately.ai: Your AI-Powered Social Media Content Multiplier

In a world saturated with content, standing out requires not just quality, but also consistency and scale. Enter Lately.ai, a trailblazing AI platform designed to transform your long-form content into a treasure trove of high-performing social media posts. Developed by Lately, Inc., this tool isn’t just another content scheduler; it’s a content repurposing engine. At its core, Lately.ai analyzes your blogs, podcasts, webinars, and videos to understand the context, identify the most compelling ideas, and automatically generate dozens of unique, brand-aligned social posts. It’s like having a dedicated team of social media experts who know your content inside and out, working 24/7 to fuel your online presence.

Core Capabilities

Text Generation & Analysis

Lately.ai’s primary strength lies in its sophisticated text analysis and generation. The platform ingests any long-form text content and uses its AI to create a “Key Word Cloud” of the most important terms. From there, it intelligently extracts quotes, sentences, and key phrases that are most likely to resonate with your audience, turning them into dozens of social media posts. It’s not just spinning content; it’s finding the gold within what you’ve already created.

Video & Audio Content Repurposing

Don’t let your valuable video and audio content be a one-time event. Lately.ai automatically transcribes your video and audio files, then applies the same powerful AI analysis to the text transcript. It pulls out shareable soundbites and impactful statements, generating social posts that drive traffic back to your original content. It can also help create audiograms and video clips, complete with branded templates and captions, making your multimedia content instantly shareable across all platforms.

Content Management & Scheduling

Beyond content creation, Lately.ai is a robust social media management tool. It allows you to schedule the generated posts across multiple platforms like LinkedIn, Twitter, Facebook, and Instagram. The platform provides a comprehensive content calendar, analytics dashboards, and campaign management features, giving you a centralized hub to control your entire social media strategy from creation to publication and analysis.

Key Features That Set Lately.ai Apart

• AI Content Brain: This is the heart of the platform. The AI learns your brand’s unique voice and style by analyzing your past content, ensuring that every post it generates sounds authentically like you. The more you use it, the smarter it gets.
• Long-Form to Social-Short Conversion: The signature feature. Effortlessly transform a single blog post, webinar, or podcast episode into 20, 50, or even 100 distinct social media posts, saving countless hours of manual work.
• Multi-Channel Publishing: Connect all your social media accounts and schedule content to go live at optimal times. Manage multiple brands or clients from a single, intuitive dashboard.
• Built-in Analytics: Track the performance of your posts and campaigns directly within Lately.ai. Understand which themes, phrases, and formats are driving the most engagement and refine your strategy accordingly.
• Team & Client Collaboration: With features designed for agencies and marketing teams, you can easily manage approval workflows, assign tasks, and share campaign results with stakeholders.

Lately.ai Pricing Plans

Lately.ai offers a tiered pricing structure to suit different needs, from individual creators to large enterprises. While pricing is subject to change, the plans generally follow this model (please visit the official Lately.ai website for the most current information):

Free Trial

Typically, Lately.ai offers a free trial that allows you to test the core features, connect a few social accounts, and experience the power of its AI content generation firsthand.

Pro Plan

Aimed at solopreneurs, creators, and small businesses, this plan usually includes a generous number of AI-generated posts per month, access to all core features, and support for a single brand.

Teams Plan

Designed for marketing teams and growing businesses, this tier offers everything in Pro, plus support for multiple users, more connected social accounts, and enhanced collaboration features like content approval workflows.

Enterprise Plan

A fully custom solution for large organizations and agencies managing numerous clients. This plan includes dedicated account management, API access, advanced analytics, custom onboarding, and priority support.

Who is Lately.ai For?

This powerful tool is a game-changer for a wide range of professionals:

• Social Media Managers: Automate the most time-consuming part of your job—content creation—and focus on strategy and community engagement.
• Content Marketers & Bloggers: Maximize the ROI of every piece of long-form content you produce by amplifying its reach across all social channels.
• Digital Marketing Agencies: Scale your content services for multiple clients efficiently, maintaining brand consistency and delivering impressive results.
• Corporate Marketing Teams: Ensure a consistent and active social media presence for your brand without draining internal resources.
• Podcasters & YouTubers: Easily promote your episodes and videos by turning your transcripts into a continuous stream of engaging social media content.
• CEOs & Thought Leaders: Build your personal brand by consistently sharing insights from your articles, interviews, and speeches.

Alternatives & Comparison

While the AI content space is crowded, Lately.ai occupies a unique niche. Here’s how it compares to some alternatives:

• Jasper.ai / Copy.ai: These are powerful general-purpose AI writers. You give them a prompt, and they generate copy from scratch. They are excellent for ideation and creating net-new content. In contrast, Lately.ai specializes in repurposing and atomizing existing content. It’s less about creating from zero and more about unlocking the value in what you already have.
• Hootsuite / Sprout Social: These are primarily social media scheduling and analytics platforms. While they have incorporated some AI features for post optimization and scheduling, their core function is management. Lately.ai’s primary function is AI-driven content generation from your sources, with scheduling as a key secondary feature.

In short, if your biggest challenge is coming up with brand new ideas for posts, Jasper or Copy.ai might be a good fit. If your main goal is scheduling and analytics, Hootsuite is a strong contender. However, if you already have a wealth of long-form content and your biggest challenge is efficiently and effectively distributing it on social media, Lately.ai is in a class of its own. It bridges the gap between content creation and content distribution in a way no other tool does.